Reviews.
Every brand we've reviewed. Research, not product testing, with the evidence on the page.
Reviews written to our current standard carry an evidence rating and "Our take". Older reviews are being re-edited and are listed after them. How we review.
9 reviews in Beauty-
Cloud Nine
The British hair-tool maker's straighteners and wands: the range, the price positioning, and how owners rate them over time.
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Imaginary Authors
The Portland perfume house's small-batch fragrances: how the range is built, how it's priced, and how long buyers say the scents last.
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Typology
The French minimalist skincare brand's short ingredient lists, what its formulas claim, and where buyer feedback is mixed.
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The Ayurveda Experience
Ayurveda-inspired skincare sold direct: what the brand claims, what's in the formulas, and what the evidence can and can't support.
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The Ordinary
The Ordinary's low-cost, single-ingredient serums: what each is for, how to avoid overlapping actives, and what UK buyers report.
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NUME
NUME's hair styling tools: what the range covers, how it's sold, and where customer feedback is concentrated.
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ghd
ghd's straighteners and dryers in Australia and the UK: the line-up, the warranty, and how owners rate them.
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Kosas
Kosas' clean-positioned makeup and skincare: the hero products, the ingredient claims and buyer feedback.
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GirlGotLashes
Lash and brow products sold in Germany: what the range includes and what buyers report about application and wear.
