Introduction
Built is a performance-focused nutrition and lifestyle brand that has made a name for itself with high-protein snacks and functional products for an active lifestyle. Known for its flagship products, Built Bars, the company offers a healthier, high-protein, low-sugar alternative to traditional snacks without compromising on taste. Over time, Built has expanded its portfolio to include protein puffs, drink mixes, and more, serving fitness enthusiasts, athletes, and snack fans who want to fuel their bodies with high-quality ingredients.
Brand Mission
Built’s mission is to create snacks that are both delicious and functional, helping people achieve their fitness and nutrition goals without sacrificing anything. The focus is on innovations in taste, texture, and nutritional value to ensure each product delivers maximum benefits. The brand also prioritizes transparency and quality, sourcing ingredients that meet high standards and developing products that fit seamlessly into an active lifestyle.
These are the brand’s flagship products – protein bars with a uniquely soft texture and indulgent taste. Each bar is high in protein, low in sugar, and available in a variety of flavors, from chocolate brownie to fruity flavors. Fitness enthusiasts praise their convenience and taste, making them a must-have pre- or post-workout snack.
Puffs are a lighter, marshmallow-like version of the bars and offer the same high protein content with a fluffy texture. Popular flavors include cinnamon roll and cookies & cream. They’re ideal for those who prefer a softer, dessert-like experience while still meeting their protein needs.
The Built Crave range includes granola bars and crunchy on-the-go snacks. These options offer a balanced mix of carbohydrates and protein and are ideal for breakfast or a quick snack between meals.
Highlights
High-protein, low-sugar snacks, ideal for an active lifestyle
Wide range of flavors and formats
Taste without compromising nutritional quality
Portable, convenient products for on-the-go
Innovative seasonal releases ensure an attractive assortment
Pros and Cons
Pros:
Excellent protein-to-calorie ratio
Indulgent flavors compared to many other protein snacks
Options to suit different tastes (bars, puffs, drinks)
Easy to integrate into fitness and weight management plans
Cons:
Higher price point compared to traditional protein bars
Limited retail availability; primarily online
Some flavors may be too sweet for some users
Customer Reviews
Customers generally praise Built for producing protein snacks that feel like a treat. Many cite the bars’ pleasant taste and texture, in contrast to chalky or dense competitors. The puffs are praised for their novelty and lighter feel, while the drink mixes are appreciated for their convenience. Some reviewers note that the prices can be a bit higher, but many feel the quality and taste justify the investment. Occasionally, it is mentioned that taste preferences are subjective, but overall, satisfaction is high.
FAQs
Are Built Bars gluten-free?
Many Built products are gluten-free, but always check the label for more information.
How much protein do Built Bars contain?
Most bars contain about 15–20 grams of protein with low sugar content.
Where can I buy Built products?
The products are available online through the official website and select retailers.
Are Built products suitable for weight loss?
Thanks to their high-protein, low-sugar formula, they can support weight control as part of a balanced diet.
Does they offer international shipping?
Built primarily focuses on the US market but also offers international shipping in some cases.
Final Verdict
Built has successfully positioned itself as a leading brand for high-protein snacks that don’t sacrifice taste. With its creative flavor palette, functional benefits, and commitment to quality, the company appeals to fitness enthusiasts and casual snack lovers alike. Although the prices are higher than traditional bars, the experience and nutritional benefits make Built a great choice for those who value health and enjoyment. For those looking for a smarter snacking option, Built is worth a try—whether you’re looking for a quick pre-workout snack, a sweet treat to fit your macros, or a convenient on-the-go protein source.